As more customers conduct a larger portion of their buying process online, before they even meet with a sales professional, successful companies are segmenting their Marketing-thru-Sales routes into low cost routes for simple transactions, and high value routes for complex, customized deals. 

During this webinar, we walked through illustrative benchmarks on the new economics of end-to-end digital marketing and sales and introduced a powerful new framework for understanding route-to-market economics by “customer buying scenarios.”

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On-Demand Webinar - The New Routes-To-Market Economics for B2B Companies