The exponential growth of customer data means deep Sales and Marketing analytics are more than just an opportunity for improvement. Increasingly, basic Sales and Marketing performance reporting has become a competitive necessity for companies just to maintain market position.

In this presentation, MarketBridge CEO Tim Furey discusses the 5 myths and "barriers"  to creating powerful Sales and Marketing analytics that can help you target your best customer, optimize marketing spend, increase sales conversion and improve retention and up-sell rates. 

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On-Demand Webinar - Crunching “Big Data” to Drive 2012 Revenue Growth: The 5 Myths of Sales & Marketing Analytics