Next Webinar - 5 Things B2B Marketers Need to Fear with Social Media

Social media is rapidly shifting the way B2B marketers focus on demand generation, and stories of extraordinary successes have created something of a gold rush mentality. However, marketing professionals looking to expand their use of social media should proceed with caution – there are significant downsides to be aware of.

In our next webinar, 5 Things B2B Marketers Need to Fear with Social Media , Steven Lewis, VP of Marketing Services, will discuss the most common B2B social media pitfalls:

1. The huge impact of just one person or incident
2. The problem of rogue employees
3. Losing control of your brand
4. Internal obstacles derailing efforts
5. Becoming overwhelmed

Register now to learn best practices for integrating the tool as an effective channel in a marketing mix, and avoiding costly mistakes.

Webinar Details

Date: Thursday, February 16, 2012

Time: NOON, EST

Speaker: Steven Lewis, Vice President, Marketing Services

Register Now: